Training built around real search data
From individual writer development to team-level SERP analysis workshops, all our services share the same foundation: real search results, read carefully.
Four-Module Curriculum
The complete search intent training program. Four sequential modules that take you from understanding intent types through to identifying competitive gaps in live SERPs. Each module is built around real search results and includes exercises you apply to your own work.
SERP Analysis Workshops
Live workshops for content teams who want to develop a shared vocabulary and process for reading search intent. We work through real queries relevant to your industry, analyze the results together, and build a team-level analysis habit.
Intent Audit
A structured review of existing content against the SERP signals for its target queries. We identify where pieces are misaligned with what the results reveal about searcher expectations and provide specific guidance on what to adjust.
One-to-One Coaching
For writers who want to work through the curriculum with direct feedback on their own projects. Sessions focus on applying SERP analysis to your specific briefs, with detailed feedback on how your analysis translates into writing decisions.
How we approach every engagement
Whether you are working through the curriculum independently or bringing your team to a workshop, the underlying process is the same.
Start with a real query
Every session begins with an actual search query. Not a hypothetical. We pull the live SERP and work from what is actually there. This grounds everything in observable evidence rather than received wisdom about what Google wants.
Read the results systematically
We apply the analysis framework developed across the four modules. What content type dominates? What format is Google rewarding? What depth level do the results suggest? What angle do most pieces take and what angle is missing?
Translate signals into writing decisions
Analysis without application is just observation. The next step is converting what the SERP reveals into specific decisions about structure, opening angle, section depth, and what to include or exclude from the piece.
Build the habit through repetition
One analysis session changes how you think about one piece. Doing it repeatedly across different query types and industries builds the instinct. The goal is for SERP reading to become automatic before you write anything.
Practical training that fits real work schedules
The curriculum is designed for working writers. You are not being asked to step away from your work to study. The exercises are built so you can use your own current briefs as the material.
This means the learning is immediately applicable. What you practice in Module 1 can change how you approach your next piece that same day. By Module 4, the analysis process is part of how you start every brief.
The team is based in Charlotte, NC but works with writers across the US. All sessions and modules are accessible remotely.
Get in touchSee the full four-module curriculum
Each module is described in detail, including what you will analyze, what decisions you will practice, and what the exercise involves.
View Curriculum